SHOP LIKE A PRO WITH PHELPS’ FAVOURITES

10.08.2010

Swimmers are set to be given a helping hand when selecting Speedo equipment and swimwear – thanks to the world’s most decorated athlete, Michael Phelps.

From Wednesday 4th August, the online store at speedo.com will see the introduction of ‘Phelps’ Favourites’, a stamp of approval given to products personally selected by Michael, with lucky shoppers also getting the chance to receive a special edition Michael Phelps DVD.

Covering performance swimwear, training wear and accessories, the new feature will highlight the type of equipment used by those at the pinnacle of the sport.

Among the products selected by Michael Phelps is the phenomenal LZR Racer Elite Jammer, training aids including the Elite Kickboard, and, of course, a Mesh Equipment Bag to keep them all in!

Shoppers at speedo.com also have an extra incentive to purchase one of Phelps’ Favourite products, with the first 200 people to buy an item from the range also set to receive a special edition version of the “The Michael Phelps Story – The Making of a Swimming Icon” on DVD. Packaged in an exclusive sleeve bearing the Speedo logo and a print of Michael’s signature, the DVD is a must have for any Michael Phelps fan.

Michael Phelps said: “I’ve selected some of my favourite Speedo products, and it’s great to be able to share them so others can enjoy them too. I use all of these products regularly and trust them to maximise my own performance. I hope that my recommendations are helpful to customers at speedo.com as they strive towards their own goals in the pool.”

David Robinson, President of Speedo International said: “We pride ourselves on providing our customers with the very best products to enjoy their swimming, and recommendations are key when planning purchases. Therefore, we can think of nobody better to review our products than the man who has achieved more in the sport than anybody else in history. Michael Phelps has selected a wide range of Speedo swimwear and equipment which he knows and trusts, and I’m sure fans of Michael and Speedo will be similarly delighted with them.”

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