SPEEDO RE-SKINS FLAGSHIP STORE WITH LAUNCH OF FASTSKIN3

02.12.2011

December 1st saw the unveiling of Speedo’s Convent Garden flagship store, as well as the launch of the brands new racing system Fastskin³. As the only location in the UK currently stocking the highly anticipated Faskin³ range, footfall is expected to be high.

But that’s not the only reason to visit, the re-skinned store boasts the full female as well as learn to swim and junior products.

Downstairs a new interactive technical area has been developed which incorporate iPads, to showcase the new Fastskin³ Racing System, suit, cap and goggle. This area also has TriathELITE, as well as the aquatronics range consisting of Aquabeats (waterproof MP3 players), Aquacoach watch and Aquashot cameras.

The store also boasts more then 50 pairs of goggles, which are uniquely merchandised to highlight the differences and benefits of each goggle type, as well as encourage customers to try before they buy, enabling them to find the right goggle for their needs.

Whatever your age or swim needs, Speedo’s Covent Garden store has the product range, to inspire you to swim.

For more information visit www.speedo.co.uk

About Speedo®

The UK’s number one swimbrand, Speedo® is passionate about life in and around the water, creating revolutionary new technologies, designs and innovations. Supporting swimming from grass-roots through to elite level, including the phenomenal Michael Phelps. In the 1920s Speedo® made history with the Racerback: the world’s first non-wool suit. In 2008 Speedo® redefined swimwear again with Fastskin® LZR RACER® - the fastest and most technologically advanced swimsuit ever created. Speedo® is owned by Speedo Holdings B.V and distributed in over 170 countries around the world; to find out more visit: www.speedo.com.uk. SPEEDO, the ARROW device, FASTSKIN, AQUALAB, AQUACOACH and LZR RACER are registered trademarks of Speedo Holdings B.V. Racing System is a trademark of Speedo Holdings B.V.  The LZR RACER suit has worldwide design rights and patents. The FASTSKIN³ Racing System cap, goggle and suit has worldwide design rights and patents pending.

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